Author: Ralph Tathagata

Fraudsters fake 50 billion eNaira wallet on Twitter Handle, CBN raises Alarm

By Dele Ojo Few days into the introduction of the Nigerian digital currency, eNaira...

WPP launches Choreograph as own first-party data company

Ad giant WPP has brought together specialist data units from GroupM and Wunderman...

The importance of building a data-driven organization

Today’s brands have more access to data than ever before. While the benefits of...

Ebenezer Onyeagwu awarded for contributions to growth in financial sector

By Felicia Nwosu In appreciation and recognition of his immense contributions...

Why advertisers will spend more on media – experts

By Abimbola Mohammed Experts in the Nigerian media buying and planning sub-sector...

OOH practitioners envisage positive business outlook for last quarter

By Felicia Nwosu For many organisations across the globe, the devastating impact...

Chivita celebrates World Juice Day

Leading fruit juice brand, Chivita has held its 3rd Annual Chivita World Juice Day....

Tiwa Savage confession on sex scandal video and the image question

By Oghale Mafuru & Felicia Nwosu As the saying goes, “It takes 20 years...

Bola Atta urges student to leverage UBA essay competition platform

By Felicia Nwosu The amiable director behind the  UBA Foundation's education...

UK advertising spend to exceed £29bn this year with increased recovery predictions

Record £7.9bn ad spend forecast for Christmas period, almost £1bn more than 2020 The...