Author: Ralph Tathagata

Driving ROI in data-driven world 

By Felicia Nwosu In today's competitive and technology-driven marketplace, the...

Financial constraints hinder small businesses from leveraging advertising – Respondents

By Felicia Nwosu As Nigeria continues to grapple with rising economic challenges,...

NLNG refreshes its brand with new logo

By Ralph Tathagata The Nigerian Liquified & Natural Gas (NLNG) Limited has...

Nigeria’s telecom sector attracted $304 million FDI in H1 2024 – NBS

By Ralph Tathagata The first six months of 2024 have witnessed significant improvement...

NB secures SEC approval for N599.1bn rights issue extension

By Felicia Nwosu The Securities and Exchange Commission (SEC) has granted approval...

Is Customer Service Week mere symbolic gesture for Nigerian brands?

By Abimbola Mohammed The 2024 Customer Service Week has come and gone. Nigerian...

MARKETING EDGE ON TV hosts Olowola today

By Felicia Nwosu MARKETING EDGE ONTV is set to host a prominent figure in integrated...

WPP forms global partnership to enhance brand engagement

By Felicia Nwosu WPP has announced a global partnership with Roblox, a leading...

WFA forecasts rising global media inflation in 2025, 2026

By Felicia Nwosu Media inflation is projected to rise steadily over the next two...

X drops Unilever in advertising lawsuit

By Ralph Tathagata X, formally known as Twitter, has dropped Unilever from a lawsuit...