Author: Ralph Tathagata

How innovation is transforming Nigeria’s OOH advertising market

By Felicia Nwosu Out-of-Home advertising in Nigeria, which started during the...

Golden Terra Oil’s “Pour Pure Love” Campaign shines at The EDGE Awards

At the 2024 EDGE Awards, held in Lagos, we were thrilled to witness Golden Terra...

Data-driven world: Balancing emerging technologies with human creativity

By Abimbola Mohammed The marketing landscape is undergoing a seismic shift, driven...

Ogilvy Africa launches OBrio, all-in-one media intelligence platform

To optimise marketing spend and boost Return on Investment (ROI), Ogilvy Africa has...

Perception managers drive conversations on authentic connection in digital space

By Seun Johnson As part of efforts to address the growing need for brands and...

Driving ROI in data-driven world 

By Felicia Nwosu In today's competitive and technology-driven marketplace, the...

Financial constraints hinder small businesses from leveraging advertising – Respondents

By Felicia Nwosu As Nigeria continues to grapple with rising economic challenges,...

NLNG refreshes its brand with new logo

By Ralph Tathagata The Nigerian Liquified & Natural Gas (NLNG) Limited has...

Nigeria’s telecom sector attracted $304 million FDI in H1 2024 – NBS

By Ralph Tathagata The first six months of 2024 have witnessed significant improvement...

NB secures SEC approval for N599.1bn rights issue extension

By Felicia Nwosu The Securities and Exchange Commission (SEC) has granted approval...