Author: Ralph Tathagata

WhatsApp launches emoji reactions, 2GB file sharing

WhatsApp has introduced emoji reactions on its latest version and users can now send...

Algorithm Media blazes a trail with Audience Origin

By Felicia Nwosu Algorithm Media, Nigeria's leading marketing communications company,...

Auto brands with creative Ramadan campaigns

By Abimbola Mohammed Ramadan just like Christmas has become a season of increased...

Lagos NIPR partners with NPF to tackle insecurity

By Ibidunni Banjoko Nigerian Institute of Public Relations (NIPR), Lagos State...

Big Tech advertising reached $46.6bn in 2021 – Warc

Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6% of all ad...

Agencies need to rethink business models – Rotimi Olaniyan

By Felicia Nwosu Rotimi Olaniyan, Management Consultant, Senior Faculty and Course...

New York Festivals Advertising unveils 2022 Executive Jury

New York Festivals has engaged and introduced 41 award-winning and respected creative...

Google removed 3.4B ads, suspended 5.6M accounts in 2021

As the digital world evolves, Google policy development and enforcement strategies...

Coca-Cola revs up Ramadan

The Muslim Ummah in Lagos and Kano were recently treated to the insightful family...

Wales International Schools, knowledge powerhouse with cutting edge facilities

By Felicia Nwosu & Oghale Mafuru "The direction in which education starts...