Author: Ralph Tathagata

Customers are the lifeblood of brands – Morris

By Felicia Nwosu Colin Morris, Creative Director, Chain Reactions Africa, has said...

Binance invests $500M to help fund Twitter takeover

Binance, one of the world's largest crypto currency platforms, confirmed that it...

OAAN announces 2022 awards, promises enabling environment for new members

By Felicia Nwosu In furtherance of its vision to create an enabling business environment...

OAAN clarifies delay on rebranding

By Felicia Nwosu   Following the delay in actualizing its proposed plan to change...

PR stakeholders urge Africans to champion African storytelling at NECCI 2022

Stakeholders in the public relations and media have stated that African story and...

Coca-Cola boosts 2022 global adspend by $4.7 billion

Coca-Cola Co. boosted worldwide ad spending by 12.2% in the first nine months of...

Experiential marketing fosters connection in consumers – Olagundoye

By Felicia Nwosu Seasoned experiential marketing professional, Wole Olagundoye,...

UK adspend will grow by 9.2% in 2022 – WARC

Spend projected to near £10bn during Q4 World Cup Christmas period The latest...

ADVAN renames marketing awards

In a bid to cover the rest of Africa and reposition as a continental award for marketing...

Nigeria ranks 3rd highest paint exporter in Africa – Osidipe

By Charles Okonji During his lecture at the biannual Coating Show of the Paint Manufacturers...