Author: Ralph Tathagata

Marketing industry shifts to dual approach as brand strategies flourish – report

By Felicia Nwosu The marketing industry is undergoing a significant transformation,...

Branding agencies market projected to reach USD16.5 billion by 2031

By Felicia Nwosu The global branding agencies market, valued at USD 13.6 billion...

LASAA removes illegal structures in Lagos

By Abimbola Mohammed In its ongoing efforts to maintain law and order, ensure...

Lagos set to embrace Firewood Jollof Festival

By Ralph Tathagata Plans are underway to create unforgettable experience for jollof...

MARKETING EDGE ONTV hosts Popoola this Wednesday

By Felicia Nwosu Pharm. Ade Popoola, Group Managing Director of Reals Pharmaceutical...

Cultivating authentic connections in digital communication

By Seun Johnson In the age of digital advertising, with consumers placing a premium...

Google commits N2.8bn to accelerate Nigeria’s digital economy

By Seun Johnson American multinational and technology giant, Google has committed...

The power of fandom in driving brand loyalty, influence

By Felicia Nwosu In an era where consumer engagement is paramount, the rise of...

Kimberly-Clark global media, creative assignments up for review

By Abimbola Mohammed  CPG Kimberly-Clark, the global maker of Huggies, Kleenex,...

INMA unveils speakers for 95th annual congress

By Abimbola Mohammed The International News Media Association (INMA) is gearing...