Author: Ralph Tathagata

Wema Bank taps Adeteye as head of Brand & Marketing Communications

By Ibidunni Banjoko Wema Bank has appointed Mabel Adeteye as the Head of Brand and...

NBC to sanction broadcast stations over inciting comments by guests

By Felicia Nwosu The National Broadcasting Commission (NBC) has frowned at the ongoing...

Be appealing and dynamic to GenZ, strategists urge brands

By Abimbola Mohammed Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar...

El Pollo Loco appoints Omnicom’s Organic as new agency

By Felicia Nwosu AOR Organic, Omnicom's ad agency, has been appointed as El Pollo...

Pfizer kicks off $1.5bn full agency review

By Felicia Nwosu Pharma giant Pfizer has kicked off a $1.5 B worth full agency...

Nigerians overpay on internet data – global study

By Abimbola Mohammed A global report has shown that Nigerians pay more than other...

ARCON begins enforcement of digital ad, content

By Felicia Nwosu To back up the numerous reforms enacted in the past two years with...

Edelman appoints Vaught, Ex-Twitter Head to lead Influencer Marketing

By Ibidunni Banjoko Edelman, a global communication firm, has appointed Tyler Vaught,...

Media strategy tilts towards brand awareness – Andrea

By Abimbola Mohammed Andrea Kwiatex, Strategic Partnership Manager, Goodway group,...

Digital adoption has taken quantum leap on IMC after COVID – Ogunseye

By Felicia Nwosu Following the disruption caused by COVID-19 pandemic and its disproportionate...