Author: Ralph Tathagata

Plan for unexpected scenarios in VUCA economy, Salvador urges marketers

By Abimbola Mohammed Damola Richard Salvador, CEO and Lead Strategist at Digisplash,...

Apple unveils Pay Later App

By Felicia Nwosu Apple is redefining the fintech landscape by embarking on the latest...

“Focus on strategic relationship, scenario planning”

By Ibidunni Banjoko Young professionals in the Integrated Marketing Communication...

UBA records impressive financial performance amidst economic uncertainties

By Felicia Nwosu Africa’s Global Bank, United Bank for Africa (UBA) Plc, through...

How Opay’s proactive investment paid off during naira crisis

By Joseph Ekeng The recent naira redesign crisis was a moment of acute turmoil for...

Pepsi redesigns logo, brand identity to usher in new era

By Joseph Ekeng Pepsi is set to unveil a new brand identity, which will include...

Rising power of entertainment channels to drive brand growth

The shift by internet users towards entertainment content provides opportunities...

50th Anniversary Celebration: AAAN holds fitness walk, donates to charity

As part of activities marking its 50th anniversary celebrations, the Association...

AISOP appraised one year after

By Felicia Nwosu One year and five months after the introduction of the Advertising...

PR thrives on excellence, creativity and wisdom

By Nsikak Daniels "The more creative you are, the more divine you are." - Osho In...