Author: Ralph Tathagata

Controversial adverts that got people talking or banned

By Abimbola Mohammed Advertisement is a powerful tool used by marketers and agencies...

Terra provides range of choices to consumers

As part of efforts to offer exciting choices and deepen consumer affinity, Terra...

Sahara Foundation unveils new brand identity

Sahara Group Foundation, the social sustainability vehicle for leading energy and...

How Nigerian entertainers are leveraging Tik Tok

By Joseph Ekeng Without a doubt, Tik Tok is the fastest-growing social media...

Adeyinka spotlights EXMAN’s achievements, unveils plans for 10th anniversary

By Felicia Nwosu In preparation to celebrate 10 years of excellence in the...

Advertising isn’t passion, but profession – Fadolapo

By Felicia Nwosu Dr. Lekan Fadolapo, Director General of the Advertising Regulatory...

How Nigerian marketing communication agencies are bridging widening skills gap 

At a time when the skills gap in the Nigerian IMC industry keeps widening, what...

Golden Terra Soya Oil unveils Mega-Fill Pack

Golden Terra Soya Oil has announced the launch of its 1 Litre Mega-Fill packs across...

Lagos introduces innovative app to reduce indiscriminate parking

By Felicia Nwosu In line with its smart city drive mantra and agenda, the Lagos...

The rise and rise of fintech in Nigeria

By Abimbola Mohammed With the rapid advancement in internet technology and the proliferation...