Author: Ralph Tathagata

The future of measurement requires rethink – Experts

By Abimbola Mohammed The future of measurement requires a major rethink. For this...

Ogilvy SA, Scanad Kenya become 1st African agencies shortlisted at Cannes 2023

By Joseph Ekeng Ogilvy South Africa and Scanad Kenya have been named in the highly...

Nigeria’s mobile operators suffer 2.5M subscriber loss in April

By Joseph Ekeng In a recent report released by the Nigerian Communications Commission...

Nigeria’s airline industry struggles as trapped funds affect travel

Trapped funds in Nigeria leave foreign airlines struggling, leading to soaring...

Publicis Groupe joins C2PA to protect content

By Abimbola Mohammed In a bid to protect invaluable Intellectual Property (IP),...

OOH advertising poised to overtake print spend – experts

By Joseph Ekeng In a rapidly evolving advertising landscape, experts are predicting...

Apple unveils mix-reality headset

By Abimbola Mohammed    Excitement has built up as Apple unveils its most ambitious...

Showmax pays homage to Nigeria’s Storytelling heritage

By Joseph Ekeng Showmax, Africa's leading streaming service, is making a major move...

Shell’s global media account up for grabs

By Joseph Ekeng Shell, the energy giant, has initiated a comprehensive review of...

AB InBev’s market value plunges $27bln

Following Bud Light’s disastrous partnership with Dylan Mulvaney, AB InBev America...