Author: Ralph Tathagata

Heineken to invest more than $852m in South Africa over next 5 years

By Joseph Ekeng Heineken, the renowned Dutch brewing company, has announced plans...

Nigeria’s Afrobeats: Powerful tool for location branding opportunities

Nigeria's vibrant Afrobeats music genre has opened up lucrative opportunities...

MARKETING EDGE commences special publication on Nigerian Corporate Amazons

By Felicia Nwosu MARKETING EDGE, Nigeria's leading brand and marketing magazine,...

How Apple is worth more than UK’s current stock market?

By Felicia Nwosu Tech giant, Apple Inc. is an American multinational technology...

Apple music partners with Pepsi, offers freebies

By Kingsley Odii Pepsi has teamed up with Apple Music for a summer streaming music...

Google set to deactivate inactive Gmail accounts, drive

By Abimbola Mohammed  Google is set to update its inactive account policy that...

Smart spending in Africa: How budget-conscious consumers are shaping the market

Unyielding in the face of economic uncertainties, African consumers are blazing a...

Airtel Africa unveils thrilling brand campaign to empower African youths

By Joseph Ekeng In a bold move to inspire the African youth and unlock the continent's...

Public Affairs experts canvass policy direction for incoming government

By Ibidunni Banjoko Public Affairs experts and economists have identified critical...

Gen Zers are shapers of the future – Brand Strategists

By Abimbola Mohammed  Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from...