Author: Ralph Tathagata

See media consumption from point of view of GenZ – Strategists

By Abimbola Mohammed  Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from...

Dentsu comes out on top in battle for Netflix’s media account

By Joseph Ekeng In an unexpected turn of events, Netflix has chosen...

Twitter’s woes compounded as ad revenue drops by 60%

By Joseph Ekeng In a shocking turn of events, Twitter's advertising revenue...

Legend Extra Stout unveils Wande Coal as Brand Ambassador

Legend Extra Stout, the renowned brand known for its bold and distinctive smoothness,...

Twitter’s daily view cap may affect advertisers – experts

By Abimbola Mohammed  The recent policy change made by Elon Musk, CEO Tesla,...

PepsiCo marketing director embraces in-house agency model 

By Joseph Ekeng Nancy Croix, the marketing director at PepsiCo, believes...

Nigeria’s telecom industry surpasses $75.6bn in investments

By Joseph Ekeng Investments in Nigeria's telecom industry have soared to...

Pepsico introduces Colachup to redefine beverage experience

By Felicia Nwosu To provide a unique and innovative product that will reflect...

West Africa emerges most promising energy exploration hotspot – Survey

By Kingsley Odii West Africa has emerged as a promising region for energy exploration...

Onukwu appointed as Executive Director at TBWA Concept Unit to drive innovation, growth.

The board of directors of TBWA \Concept Unit, one of Nigeria's leading advertising...