Author: Ralph Tathagata

Nigerian entertainment industry to surpass $14.8b by 2025

By Seun Johnson The Nigerian entertainment industry is projected to set a staggering...

Nigeria’s podcast ad market to reach $2.12m in 2025

By Abimbola Mohammed Nigeria's Podcast advertising revenue is expected to grow...

2024 Recap: Major stories that made headline on MARKETING EDGE

By Abimbola Mohammed As the curtains closed on 2024, MARKETING EDGE reflects on...

2024’s most unforgettable campaigns: Storytelling that tugged at the heart

By Abimbola Mohammed The marketing landscape in Nigeria has undergone a significant...

Aligning influencer partnerships with brand objectives

By Seun Johnson Influencer partnerships have become a cornerstone of brand strategy...

Key trends that will shape Marketing Trends in 2025 – Kantar

By Ralph Tathagata In this Marketing Trends 2025, experts across Kantar have sourced...

Tariff review: ALTON threatens to shut down services across Nigeria

By Ralph Tathagata The Association of Licensed Telecommunications Operators of...

Aproko Doctor transforms lives with Luminous Solar Solutions at Epe hospital

By Ralph Tathagata In a remarkable display of community service, renowned health...

Nigeria’s pharmaceutical market to hit 15% in Africa by 2030

By Ralph Tathagata Nigeria’s pharmaceutical market share in Africa is set to...

Odufeso appointed MD/CEO of ChamsAccess

By Seun Johnson ChamsAccess Limited, a leading access and technology solutions...