Author: Ralph Tathagata

Kimberly-Clark’s creative & media business up for review

By Abimbola Mohammed Kimberly-Clark Corp. has concluded its global creative and...

Nigeria’s fashion market poised for rapid growth in 2025

By Seun Johnson The fashion industry in Nigeria is witnessing a growth trajectory...

Consumer-centric marketers can build stronger relationships – Adedeji

By Abimbola Mohammed Tolulope Adedeji, Senior Director, Trade Marketing, E-Commerce...

Crafting cohesive social media advertising campaigns in 2025

By Seun Johnson For any brand to assume that consumers remain loyal to a single...

Nigerian Breweries, others issued power generation permits by NERC

By Ralph Tathagata The Nigerian Breweries has been issued captive power generation...

Africa’s projected consumer spending to surpass $2 trillion in 2025 – McKinsey

By Ralph Tathagata Driven by recent urbanisation, a rising middle class, and the...

Driving successful brand extension with consumer insights

By Seun Johnson Consumer behaviour is the backbone of every successful brand extension....

Zepz eyes global expansion to drive growth

By Oluwatosin Ajayi Zepz, a London-based international money transfer service...

Authentic storytelling, technology will define PR in Africa this year – Bejide

By Abimbola Mohammed Nene Bejide, Founder/CEO of Blanch Aigle Communications,...

Diageo outlines AI-driven trends that will transform social drinking in 2025

By Ralph Tathagata In its Distilled 2025 report, Diageo, the global drinks giant...