Author: Ralph Tathagata

Key factors brands consider when selecting influencers

By Seun Johnson While influencer advertising has become a powerful and dependable...

MTN Nigeria hikes data tariff by up to 200%

By Ralph Tathagata Following the Nigerian Communications Commission"s (NCC's)...

OOH witnessing boom despite decline in traditional advertising – Ashaolu

By Seun Johnson Despite the rapid decline of traditional advertising channels...

BJuMP Mentors Meet Mentees Mixer inspires growth, collaboration

By Abimbola Mohammed The Bolaji Junaid Mentorship Programme (BJuMP) marked a historic...

News Central appoints Egabor-Afolahan as Director of Commercial and Communications

By Ralph Tathagata News Central TV has appointed Rosemary Egabor-Afolahan as its...

BJUMP unveils 3rd edition of its mentorship program

By Abimbola Mohammed The Bolaji Juniad Mentorship Program (BJUMP) has launched...

Nigeria’s traditional TV ads spend to reach $401m in 2025

By Seun Johnson Traditional TV advertising spend in Nigeria is poised to witness...

Redwolf elevates Adesanya to Group Head, Digital Strategy 

By Abimbola Mohammed The Redwolf Company has promoted Peter Adesanya to Group...

3 Nigerian brands stepping into the Super Bowl Playbook 2025

By Seun Johnson Since January 15, 1967, when the first match was played in front...

Leveraging consumer feedback to shape brand future

By Seun Johnson To build a meaningful future and make a significant impact in...