Author: Ralph Tathagata

Debbie Larry-Izamoje becomes the youngest CEO of Brila Media Group

By Seun Johnson Debbie Larry-Izamoje, the 30-year old daughter of a veteran Sport...

MediaReachOMD to host hybrid event on Top Trends in 2025

By Abimbola Mohammed mediaReachOMD, the premier media agency in West Africa, in...

Nigeria’s economy to grow by 3.5% in 2025, 3.7% in 2026 – World Bank

By Taiwo Osho In its recent economic forecast, the World Bank has projected Nigeria’s...

Global digital commerce set to surge to $34 trillion by 2029

By Seun Johnson With the global digital commerce market currently valued at $23...

Kantar Group announces the proposed sale of Kantar Media for $1bn

By Abimbola Mohammed Kantar Group has announced the plan to sell its Kantar Media...

From logos to loyalty: How visual identity shapes brand perception

By Seun Johnson Considering the rate of saturation in the market, where consumers...

How global ad spend surpassed projected revenue in 2024

By Abimbola Mohammed The World Advertising Research Center (WARC) released its...

Global brands launch campaign to set mood for Valentine’s Day 2025

By Abimbola Mohammed Globally, Saint Valentine’s Day is a season to show love...

Giant strides of customs boss Wale Adeniyi as distinguished public servant @ 59

By Seun Johnson For Mr. Adawale Bashir Adeniyi, the distinguished Comptroller...

Experts share insights on future of experiential marketing

By Abimbola Mohammed  As the marketing landscape continues to evolve,...