Author: Oluwakorede Adebisi

TikTok aims full-funnel growth for advertisers, unveils AI-driven precision tools

TikTok has announced a set of AI-driven advertising tools to transform the platform...

President Tinubu plans big for tourism, invites World to Motherland 2025 festival

President Bola Ahmed Tinubu has officially invited the world to Nigeria this December...

WPP Media Launches Open Intelligence: Industry’s First ‘Large Marketing Model’ Powered by AI

WPP Media, the newly rebranded global media arm of WPP, has just announced the launch...

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...

Telecom operators will compensate customers for major service outages – NCC

The Nigerian Communications Commission (NCC) has introduced a new policy that compels...

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...

WPP set to rebrand GroupM to ‘WPP Media’ amid AI-Driven Overhaul

WPP, the global advertising and communications giant, is set to rebrand its media...

Google unveils AI Max for search campaigns, promises enhanced performance

Google has announced a significant upgrade to its search advertising platform with...

Meta releases Meta AI as an independent app featuring a social discovery feed

Meta on Tuesday (April 29) released its AI assistant, Meta AI, as an independent...

Google set to bring Gemini to cars, smartwatches and headphones

Gemini, Google's artificial intelligence (AI) assistant is going beyond just smartphones,...