Author: MarketingEdge

Nigeria Video on Demand segment projected at $836.1m in 2023

By Oghale Mafuru Amid declining attention span which currently sits at 9 seconds,...

Perception builders bemoan propaganda, name-calling in campaigns

By Oghale Mafuru  Brand managers and perception builders have expressed concern...

Consumers revert to superstores to avoid cash transactions

By Oghale Mafuru As Nigerians prepares for the polls to determine the next democratically...

IAA releases privacy principles to aid legislation

By Oghale Mafuru Against the backdrop of rising privacy concerns in the advertising...

Diversify revenue streams to cushion economic impact Okafor tells agencies

By Oghale Mafuru Multiple competency is a veritable avenue to be strategically...

Blend traditional and digital media to optimize marketing budget- Jude Odia

By Oghale Mafuru The marketing and advertising ecosystem is experiencing a dynamic...

Consumers in panic buying as crisis rocks parts of Lagos state

By Oghale Mafuru Following the crisis that rocked several areas within the Lagos...

PMB orders old 200-naira notes back, phases out others

By Oghale Mafuru In the wake of the nationwide crisis occassioned to cash and fuel...

Infrastructural deficits threaten FG cashless policy

By Oghale Mafuru Following the cashless policy of the Federal Government which...

Consumers thrilled as Big telcos become lovebirds at Valentine

By Oghale Mafuru A love story is never complete without reciprocity as leading...