Author: Mofeoluwa Awe

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

‘Winning with Strategic Communications’ set to bridge the gap between theory, practice

Top-performing Global Business Communications Strategist and Thought Leader, Godfrey...

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or press...

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...

How charities are turning creators into catalysts for change

For many years, consumer brands such as fashion labels, tech startups, and cosmetics...

How brands are finally waking up to podcast advertising

Podcasts have quietly evolved from a niche pastime into one of today’s most influential...

How Gino and Hilda Baci turned jollof into a marketing masterclass

When Nigerians hear the word jollof, they don’t just think of food. They think...

Israel Obatunde to Speak at African Beauty Summit Awards in UK

Israel Obatunde, Chief Executive Officer of Ideas Origin Media (IOM), has been announced...