Author: Mofeoluwa Awe

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon a...

Leye Makanjuola, delivering measurable business results for clients across the globe

Leye Makanjuola, a seasoned entrepreneur, strategist, and growth marketing leader...

Why children’s food marketing in Nigeria must grow up

For decades, the promise of enjoyment has been the foundation of children’s food...

Maureen Ifada as Africa’s multi- market strategy driver

In the complex and fast-evolving world of consumer marketing in Africa, few professionals...

Olalekan Fadolapo PhD, FCA, frpa: the iconic industry reformer

Dr. Olalekan Olumuyiwa Fadolapo is the Director General of the Advertising Regulatory...

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses more...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...

Fiona Weeks telling Africa’s stories, one strategy at a time

When Fiona made the decision to leave a career as a journalist in the United States...

Alaba Fagun delivering outstanding stakeholder values and sustainable growth across diverse industries

Mrs. Alaba Fagun stands as a visionary leader and strategic transformation expert...

John E. Ehiguese MBA, MNIPR, FAPRA, arpa exemplary in professionalism and entrepreneurship

John E. Ehiguese (popularly known as JE) is the Founder/CEO of Mediacraft Associates,...