Author: Mofeoluwa Awe

Apple fought off $2bn in app store fraud in 2024

Behind your favourite applications, behind the continuous scroll of icons and downloads,...

Unlocking Nigeria’s next growth frontier in tier 2 and tier 3 cities

In the dynamic fabric of Nigeria’s growing economy, Lagos is often portrayed as...

Nigerian brands, government elevate children’s day for all

Children’s Day in Nigeria is more than just a holiday. It’s a canvas where the...

The brand whisperer: navigating Nigeria’s diverse heart in the age of scale

In the busy internet markets and lively streets of 2025, a significant strategic...

Human touch in the age of automation: the art of authentic marketing in a connected world

In a world increasingly defined by algorithms and automated interactions, a paradox...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...

How brands and government can market the priceless value of peace

In a world frequently riven by division and violence, the desire for peace goes beyond...

“Appeared to be in Nigeria”: Meta’s anti-scam feature sparks outrage and discrimination claims

The digital realm, which is frequently referred to as borderless, may occasionally...

The frontiers of AI-powered cybersecurity and Compliance, Smartcomply takes Another Step Further To Appoint Gbemisola Osunrinde as CEO

Smartcomply, the frontiers of AI-powered cybersecurity and compliance, today announced...