Author: Mofeoluwa Awe

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...

Paystack and FAAN launch Tap-to-Pay System to cut queues at Nigerian airports

In order to expedite the process of entry and minimize the number of individuals...

Dell raises its boom predictions for AI servers

AI Servers Fuel Revenue Growth Dell Technologies raised its annual revenue and profit...

Why tomorrow’s strongest brands will be belief systems, not businesses

The End of Shallow Branding As the world becomes increasingly cluttered with ads,...

How luxury brands sell silence as the ultimate status symbol

In the past, loudness defined wealth. It showed in luggage stamped with initials,...

Tolu Lawal is building Africa’s next creative powerhouse

Lawal Tolu is not your average strategist. He is a force at the intersection of marketing,...

Microdramas: the 60-second revolution changing marketing forever

 Not long ago, advertising relied on 30-second TV spots that crammed an entire story...

Culture is the new currency: why brands fail without it

 In today’s hyperconnected world, poor creativity or weak media strategy are no...

Kingsley James: an innovative trailblazer and strategist par excellence

With focus on building solid brand loyalty and managing excellent brand portfolios,...

Eunice Braimah: business transformation architect, strategic growthadvisor, inclusive leadership champion

Eunice Braimah stands at the intersection of business transformation, brand acceleration,...