Author: awemofeoluwa

Meta’s Oversight Board demands clarity on new hate speech policies urges greater transparency

By Mofeoluwa Awe  Meta’s Oversight Board has publicly responded to the company’s...

Cybersquatting: the silent threat lurking in the digital shadows

By Mofeoluwa Awe In the ever-changing digital landscape, the integrity of a brand’s...

Midsize media platforms lead digital Ad growth in 2024, Outpacing industry giants

By Mofeoluwa Awe Midsize media platforms are emerging as the new power players...

StackAdapt, Lyft Media unlock the future of targeted In-App Advertising

By Mofeoluwa Awe StackAdapt has teamed up with Lyft Media to roll out programmatic,...

TV giants back new open identity solution for cross-platform advertising

By Mofeoluwa Awe In a bold move to streamline audience targeting across fragmented...

Branding for growth: why emerging markets hold the key to premiumisation

Mofeoluwa Awe The word “premium” used to be synonymous with exclusivity, price...

SABRE Awards Africa 2025 reveals top contenders with over 120 campaign nominations

The 2025 Africa SABRE Awards shortlist includes more than 120 campaigns, selected...

Impulse buying is now a strategy: how the whim became a checklist

By Mofeoluwa Awe Once upon a checkout line, impulse buying was all about the thrill...

U.S judge rules Google holds illegal monopoly in key ad tech areas

By Mofeoluwa Awe Federal court sides with Department of Justice (DOJ), citing...

The new currency: how the attention economy is reshaping brand building

By Mofeoluwa Awe Somewhere between the first smartphone and the last viral TikTok,...