Author: Marketing Edge

Publicis Groupe tops JP Morgan’s new business rankings after tough 2019, as Insight Redefini expresses growth confidence over transformations

After a tough 12 months for the business financially, Publicis Groupe has surprisingly...

Access The Stars heads to Owerri

Two of Nigeria’s biggest brands, Access Bank and Star Lager Beer appear to have...

On Bigi and Pepsi – Like Jekyll and Hyde…The dynamics of Competitive Strategy!

“I don't know what would have happened to Wal-Mart if we had laid low and never...

Broadcasters Guild debuts to raise standard for broadcast sector

Broadcasters Guild Of Nigeria, (BGN) an umbrella organization for all operatives...

Scrap States regulatory agencies, Adgozo boss advocates

A veteran outdoor advertising practitioner, Honourable Chike Anyaonu, has advocated...

Insight Publicis Partners with UPG for A Greater Lagos

Insight Publicis recently partnered with United People Global (UPG) in an advocacy...

To live with Lynda, or not?

One wonders if there isn’t something about people named Linda/Lynda that draws...

SNEPCo at First Lagos International Shipping Expo

L-R: President, Shipowners Association of Nigeria, Dr. Mkgeorge Onyung; President,...

Amazon IBOM AIR: An Adman’s view By Rufai Ladipo

My friend Udeme must hear this: A few minutes ago,  I arrived Lagos on Ibom Air,...

Interbrand celebrates 20 years of global brand ranking… Releases top 100 global brands in 2019

Interbrand has released its Best Global Brands 2019 report, the 20th edition of the...