Author: Marketing Edge

Guinness Battles Rivals for Premier League Deal

By Mark Kleinman, City Editor | Sky News [caption id="attachment_302" align="alignright"...

7 Ways to Craft a Brand Counter Story

by Mark Di Somma Stories add to the humanity of brands. They help consumers think...

PZ’s Canoe Detergent “Alive with Colour” Campaign Hits South West Nigeria

PZ Cussons' Canoe detergent brand has commenced its South West Nigeria regional consumer...

PZ’s Canoe Detergent "Alive with Colour" Campaign Hits South West Nigeria

PZ Cussons' Canoe detergent brand has commenced its South West Nigeria regional consumer...

Udeme Ufot Takes over from Akinwunmi as APCON Chairman

By Wole David The Group Managing Director and Chief Executive Officer of SO&U...

Stakeholders Mobilise Mass Action against Illegal Hoardings and Lampposts Posters in Lagos

By Wole David   Stakeholders in Out-of-Home business in Lagos today commenced...

LASAA Police Crises Update

At a time when all hands should be on deck for a peaceful general election, fresh...

Coca Cola Nigeria Blasts Abuja with Share-a-Coke Campaign

By Wole David Coca-Cola’s Share-a-Coke campaign has taken over the Abuja out-of-home...

Politics of Attrition Threaten over 80 billion Naira Outdoor Advertising Business in Nigeria

As preparations and political campaigns for the 2015 general elections gather momentum,...

Facebook Attains 86% Growth as Global Top 100 Brands Increase by $2.9tn

By ‘Femi Ogunji   Interbrand, the world’s leading brand management...