Author: Marketing Edge

Nestle Nigeria to Cut CapEx

As consumers feel devaluation pinch, the biggest fast moving consumer goods brand...

BBDO Insider Chris Thomas Is the Agency’s New Head of the Americas

Region generates 45% of agency's global revenue BBDO worldwide CEO Andrew Robertson...

BBDO Insider Chris Thomas Is the Agency's New Head of the Americas

Region generates 45% of agency's global revenue BBDO worldwide CEO Andrew Robertson...

For Brands, 2015 Is Shaping Up to Be the Year of Positivity

Why Dove, Coca-Cola and McDonald's are smiling at millennials By Kristina Monllos Can...

Visa Collaborates with Airtel in Pan-Africa Payment Services

Visa Inc. and Bharti Airtel are poised to introduce innovative mobile payment services...

AAAN Trains Journalists, Other Professionals

The Association of the Advertising Agencies of Nigeria during the week, organised...

APCON, Roger Hatchuel Collaborate on Cannes Advertising Awards

The Advertising Practitioners of Nigeria in partnering with the Roger Hatchuel Academy...

Mr. Account Payable

Jim, a debt collections specialist, was on his first day of work for his new employer...

Brand Valuation Must Change

Attempts to value brands are often replete with flaws, limiting their potential impact...

Four Nigeria Benefits from Microsoft ICT Forum in Dubai

Four Nigerian teachers have attended the Microsoft in Education Global Forum, which...