Author: Marketing Edge

Visa predicts increased business in Africa

International electronic payment brand, Visa Incorporated, has said that African...

Coca-Cola Brings Back Personalized Bottles, With Four Times as Many Names

It was a popular stunt, to say the least. Last year's "Share a Coke" campaign, featuring...

Europe charges Google with market abuse in online shopping CNN Money

Europe has launched a legal battle against Google, accusing the search engine giant...

China-led bank starts with 57 members, Norway included

A total of 57 countries have been approved as founding members of a Chinese-backed...

Nike Turns Can’t Into Can in Its Largest Women’s Campaign Ever

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row...

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row...

LG Unveils Energy Saving, Eco-Friendly Products

Electronic devices have overtime proven to be integral to human productivity. Globally,...

UBA Cameroon Wins “Prepaid Innovative Product of the Year” Award

UBA Cameroon has been crowned the winner of the “Prepaid Innovative Product of...

Nokia set to acquire Alcatel-Luent

In a bid to resuscitate its dwindling business fortunes and market relevance, foremost...

Jumia commences operation in Senegal

Africa’s leading online retail brand, Jumia, has formally commenced business operations...