Author: Marketing Edge

Glo set to re-engage sacked outdoor agencies

This is a piece of goodnews for out-of-home agencies in Nigeria. Glo, one of the...

GlaxoSmithKline appoints new CEO

GlaxoSmithKline has appointed Emma Walmsley, head of consumer healthcare, to lead...

‘Samsung Galaxy Note 7 not yet launched in Nigeria’

Amid the controversy trailing Samsung Galaxy Note 7 Smartphones over battery cell...

Change campaign: Kelechi Nwosu unhappy with AAAN snub

Kelechi Nwosu, former Preisdent of the Association of Advertising Agencies of Nigeria...

Can Samsung’s Galaxy Note7 loss become Apple’s gain?

No doubt Samsung Galaxy Note7's battery explosion issue will bring a dent in its...

FG orders Samsung to come clean on Galaxy Note 7 malfunction

Samsung Electronics West Africa Limited has been given a seven-day ultimatum by...

Why Nigeria is in economic recession – Godwin Emefiele

The Central Bank of Nigeria (CBN) Governor, Mr. Godwin Emefiele, last weekend, in...

Emotional appeal is key to winning consumers, says O’Tudor

Principal Consultant of ADSTRAT Branding Management Consortium, Mr. Charles O’Tudor,...

Why your brands need Video advertising

Video advertising definitely has taken people on awares. That is, we all knew it...

Media Views' Iconic Billboard back to life with Star campaign

Media Views CEO, Tunde Adedoyin is a happy man again, as one of his biggest billboard...