Author: Marketing Edge

Nigeria’s Dr. Aliu elected ICAO President for the second time

Nigeria’s Dr. Benard Aliu has been re-elected as President of the Council of the...

72% of Consumers patronize brands with loyalty programs- Nielsen’s Report

About 72 percent of consumers across the world, including Nigeria, have attested...

P&G cuts number of PR and ad agencies on its roster by roughly 50%

The world's biggest advertiser P&G has cut the number of PR and ad agencies on its...

Nigeria’s telecoms sector defies recession as investments hit $68b

Nigeria economy may be in a recession, but the telecommunications sector seems not...

Data will determine the future competitive advantage of any business- Olubayo Adekanmbi

“Data is the currency of the future, it is the most valuable asset that will determine...

Access Bank set for 2nd edition of Lagos City marathon

Access Bank is once again set to host the Access Bank Lagos City Marathon billed...

Forex Crisis: Multichoice may increase tariffs

There is no doubt that current recession has taken a toll on various facets of the...

MTN’s Bayo Adekanmbi to Launch Book on ‘Sharing Economy’, ‘Sharepreneurship’

A first of its kind, African emerging market-centric book authored by MTN’s erudite...

Lai Mohammed laments negative impact of Social media on PR practice

The Minister of Information and Culture, Alhaji Lai Mohammed has described social...

Happy Hour by Chivita wears new look

For many influential brands, the need to keep evolving in order to stay relevant...