Author: Marketing Edge

Nokia 4.2 brings cutting-edge experiences to more fans for the first time ever in Nigeria

...Sculpted-glass design, new display technology and biometric face unlock, plus...

Cannes Lions 2019 new Track Ambassadors named

The Cannes Lions International Festival of Creativity has today announced the names...

Financial Brands Take Shines Over Others at Easter

Leading financial brands in the competitive Nigerian financial and money market weekend...

Olamide Unveiled As Goldberg Brand Ambassador

Leading Nigerian music sensation, Olamide has been unveiled as the new brand ambassador...

Glo is top network for new subscribers in February 2019 – NCC report

Latest report by telecommunications industry regulator, the Nigerian Communications...

Why Agencies Should Abandon Advertising and Invest in Owned Media

By Dan Curran The downward spiral of traditional advertising’s effectiveness started...

Three winners emerged at Eco-Friendly Art Contest

Three winners have emerged at the maiden edition of the “Eco Friendly Children’s...

WHY CREATING ‘BRAND YOU’ CAN ACCELERATE YOUR CAREER

We all understand how important branding is for companies like Apple, Coca Cola and...

Schools embrace online registration as 2019 Cowbellpedia hits record entry

Participating schools have fully embraced the online registration format leading...

Consulting firms are encroaching on the advertising business. Here’s why Burger King’s top marketing exec doesn’t buy into the consulting firm hype

Fernando Machado, the global chief marketing officer of Burger King, doesn't think...