Author: Marketing Edge

Leading brands battle for controlling share of Nigeria’s oral care market

By Ayomide Oriade Oral care is an essential practice carried out daily by families...

Battle of noodles brands over market share

The noodles market in Nigeria has continued to grow in leaps and bounds amidst fierce...

GOtv excites subscribers with Special February Package

In celebration of the love month (February), GOtv has announced a list of new packages...

Alibaba’s subsidiary acquires MoneyGram for $800million

Ant Financial, the digital payments arm of e-commerce giant Alibaba, is buying US-based...

NIPR to establish measurement body by June

The Nigerian Institute of Public Relations (NIPR) has concluded plans to set up a...

Fidelity Bank Appoints Charles Aigbe as Divisional Head, Brand and Communications

Charles Aigbe, former Divisional Head, Marketing and Corporate Relations at United...

Omnicom appointed as MTN’s integrated global agency

After an intense pitch contest that was followed by another long wait, the suspense...

PMI: Over I million adult smokers switch to IQOS

Philip Morris International Inc. (PMI) (NYSE/Euronext Paris: PM) today re-affirms...

APRA Holds Annual Conference in Morocco

The 2017 annual conference of African Public Relations Association (APRA) will hold...

Global Shapers gets $10,000 as Winners of the Coca-Cola Shaping a Better Future Grant Challenge

Nigeria’s Uyo Global Shaper Community has emerged winner of 2016 Coca-Cola Shaping...