Author: Marketing Edge

Another Chinese phone brand debuts in Nigeria, promises to disrupt segment

Global mobile phone maker, OPPO is set to disrupt the Nigerian phone market following...

Nigerian Breweries records unprecedented success with 2019 Easter Carnival

The 2019 Easter Carnival will go down in history as the biggest simultaneous Easter...

Frooty Happy Hour by Chivita receives acclaim from Nigerian consumers

A large section of consumers interviewed agreed that with its offer of delightful...

Experiential marketers demand new law for agency fee

Practitioners under the auspices of the Experiential Marketers Association of Nigeria...

ECOFEST19: Nigeria’s Foremost Comedy Festival Returns This May, To Focus On The Future Of Comedy

ECOFEST, the annual comedy festival, the brainchild of ace comedian and compere extraordinaire...

McCann Worldgroup Named Most Effective Agency Network In 2019

McCann Worldgroup was named the Most Creatively Effective Agency Network in the global...

Unilever named most effective marketer for third year running

Unilever has been named the most effective marketer globally for the third year in...

How sporting superstars fuel brand conversations online

Sport plays a powerful role in connecting people, on social media as well as in the...

2019 Design and Package Design Gets Jury

Borja is Chief Creative Director at Interbrand for EMEA and LatAm, and thus is responsible...

Oba of Lagos lauds Terra Cubes, commends quality

The traditional ruler of Lagos, Oba Rilwan Babatunde Osuolale Aremu Akiolu has given...