Author: Marketing Edge

APCON laws: Kankarofi laments poor cooperation among agencies on enforcement

The Registrar of Advertising Practitioners Association of Nigeria (APCON) Alhaji...

PR Crisis management: Benzoic acid, five things NBC must do

Background: The most challenging part of a PR job is crisis management, especially...

10 Facts That Will Shape the Nigerian Media Landscape In 2017-Emeka Okeke

Emeka Okeke, CEO of MediaFuse Dentsu Aegis is one of the most dynamic executives...

NBC makes clarification over Benzoic Acid in Soft Drinks

Nigerian bottling company (NBC) has allayed concerns over benzoic and ascorbic acids...

Vox-Pop: Subscribers fault telecom networks for poor service

By Azeez Disu It’s been more than 15 years since Nigeria joined the global super...

Mastercard partners Mobile Money Africa to host the CashlessAfrica Conference and Expo in Nigeria

Leading digital payment solutions provider, Mastercard has been unveiled as the headline...

PR shops making waves in the first quarter

Agency ratings are often prone to controversies, but the mostly agreed measures for...

How road transport companies are becoming customer-centric

By Azeez Disu “In the age of the customer, executives don’t decide how customer-centric...

Chi fruit juice brands top segment with 33% market share in 2016

Fruit juice product from the stable of Chi limited have been adjudged the leading...

Dr. Paul Adalikwu becomes Acting DG, NTDC

Dr. Paul Adalikwu has been appointed as the new Acting Director-General of Nigerian...