Author: Marketing Edge

The changing brewery market landscape in Nigeria

By Azeez Disu The beer market in Africa is predicted to grow faster than any other...

Seven-Up appoints new MD, Vice Chairman

Seven-Up Bottling Company (SBC), producers of the popular household brands Pepsi,...

CPPL, Cumii Partner to Connect Businesses and People to Life

Customer Passion Point Limited (CPPL), one of the leading value creation consulting...

StarTimes offers Customers free extra channels in Easter Promo

Nigerian Pay-TV giant, StarTimes has announced a series of gifts to customers in...

Corporates involvement in community development

Mojisola SAKA Surely, there is a general agreement that “doing good is good for...

Media budget will continue to shrink in 2017 says Emeka Okeke

Contrary to the expectations of some marketing communications stakeholders that media...

APCON laws: Kankarofi laments poor cooperation among agencies on enforcement

The Registrar of Advertising Practitioners Association of Nigeria (APCON) Alhaji...

PR Crisis management: Benzoic acid, five things NBC must do

Background: The most challenging part of a PR job is crisis management, especially...

10 Facts That Will Shape the Nigerian Media Landscape In 2017-Emeka Okeke

Emeka Okeke, CEO of MediaFuse Dentsu Aegis is one of the most dynamic executives...

NBC makes clarification over Benzoic Acid in Soft Drinks

Nigerian bottling company (NBC) has allayed concerns over benzoic and ascorbic acids...