Author: Marketing Edge

How road transport companies are becoming customer-centric

By Azeez Disu “In the age of the customer, executives don’t decide how customer-centric...

Chi fruit juice brands top segment with 33% market share in 2016

Fruit juice product from the stable of Chi limited have been adjudged the leading...

Dr. Paul Adalikwu becomes Acting DG, NTDC

Dr. Paul Adalikwu has been appointed as the new Acting Director-General of Nigerian...

Troyka Holdings restructures itself, set to unveil new IMC group

Insight Redefini Group, a member of Troyka Holdings’ marketing communication group...

Suntory flags off Second edition of Lucozade Airtime Promo

Barely a year after the first edition, Suntory Beverages and Foods Nigeria Limited,...

Bytesize loses juicy Nigerian Breweries digital business

Bytesize Media, a foremost full service digital communications agency in Nigeria...

Meyer Plc unveils new corporate identity

Leading paints manufacturing company, Meyer Plc., formerly known as DN Meyer Plc,...

DStv to introduce streaming-only option

Report emanating from South Africa has it that Multichoice is strongly considering...

Frequent pitches impede brand building says Kayode Ebatamehi

An experienced voice in the Nigerian advertising industry, Mr. Kayode Ebatamehi has...

VQI Partners Loeries for 2017 awards

The Chief Executive Officer of VQI Travel Services Limited, AdenikeAdefila has stated...