Author: Marketing Edge

Smart leaders focus on execution first and strategy second

“We found the perfect strategy” ranks with “And they lived happily ever after”...

My Marketing Management Odyssey, Tolulope Adedeji

Tolulope Adedeji shares the characteristics of successful female CEOs Tolu is a...

Cannes Lions Announces 2019 Award Entry Numbers

2019 Lion launches show strong start for new categories: Creative Strategy Lions...

NASCON targets increased market share via product innovation

NASCON Allied Industries Plc is targeting more market share in the food sector through...

Countdown to CLX, Cannes Lions and MediaLink’s new experience-led initiative with the world’s leading content creators

13 June 2019 – CLX, the new experiential and immersive initiative set up by Cannes...

Champions emerge in NNPC/SNEPCo Junior Tennis Tournament

Suleiman Ibrahim has emerged the 2019 Champion in the U-16 category of the just-concluded...

Cannes Lions announces new relationship to promote sustainability

Deloitte announced as first official Sustainability Partner to drive sustainability...

How Audi engineered smarter approach to brand building on social media

Many people confuse building a brand with building awareness. Making the right people...

MTN named most admired African brand

MTN has been named one of the most admired brand by Brand Africa 100 based on spontaneous...

NGE Demands Revocation of Suspension Order of DAAR Licences

The Nigerian Guild of Editors (NGE) hereby condemns in very strong terms the indefinite...