Author: Marketing Edge

CMC Connect Executive Director bags Fellowship Award

Executive Director, CMC Connect Burson Marsteller, Mr. Raheem Olabode, has been conferred...

The Rise of Live Video as a Means of Storytelling

By Stephanie Busari Social media has become the primary form of media in Africa....

Guinness Nigeria considers export to solve forex liquidity crisis

Amidst the foreign exchange crisis in Nigeria, companies are beginning to ponder...

Music meets Football: Nigerian Breweries reinvents Star Music Trek

In a move to delight fans and consumers around the world, Nigerian Breweries has...

Admen decry clients’penchant for hiring foreign firms against norm

Nigerian advertising practioners and key stakeholders have decried recent penchant...

How Africa is Leading the Global Mobile Revolution

By Johnny Crisp If you were asked to locate the forefront of mobile technology innovation...

Heineken Lagos Fashion & Design Week begins Friday

Heineken, a premium larger beer brand, is partnering with Red Door Gallery to host...

Nestle Foods Media account on toss

Nestle Foods Plc, a leading food manufacturing multinational company has placed its...

APCON indicts admen over foreign agencies’ breach of Nigerian advertising laws

Advertising Practitioners Council of Nigeria, (APCON) has indicted senior advertising...

The future of content: the agency, the media owner and the influencer

Content is the future - but what's the future of content? MediaCom, Yahoo! and an...