Author: Marketing Edge

How Audi engineered a smarter approach to brand building on social

Many people confuse building a brand with building awareness. Making the right people...

Coca- Cola launches Signature Mixers for Western Europe.

Signature Mixers Launched 1st May 2019 (initially for Western Europe), Coca-Cola...

Naomi Campbell stars in Chanel’s new campaign alongside 9 incredible women

Naomi Campbell may have just celebrated 33 years in the fashion industry but the...

Tek Experts advocates for gender equity, releases industry whitepaper

Leading global provider of business and IT support services, Tek Experts has released...

MediaReach OMD boss, Yinka Adebayo charges comedians to imbibe brand culture

The Executive Director of MediaReach OMD, Yinka Adebayo has charged Nigerian comedians...

MTN appoints Sanusi as non-executive director

MTN Group has appointed Lamido Sanusi, emir of Kano and former governor of the Central...

Microsoft rebrands Bing Ads to boost advertising revenue growth

Microsoft has rebranded Bing Ads to Microsoft Advertising as it refocuses its advertising...

Leo Burnett Worldwide executive chairman and CCO to exit

Publicis Groupe’s Leo Burnett Worldwide Executive Chairman and Global Chief Creative...

Mentors Are Good. Coaches Are Better.

Adam Grant Organizational psychologist at Wharton; Author: GIVE AND TAKE, ORIGINALS,...

TBWA/CONCEPT appoints new directors to boost growth

The Board of TBWA\CONCEPT has announced the appointment of Ranti Atunwa, and Osibo...