Author: Marketing Edge

Cannes Lions announces €279,000 distribution of Sustainable Development Goals Lions proceeds

Cannes Lions has announced that the funds generated from entries in the Sustainable...

FirstBank Lagos amateur open golf championship achieves global recognition, gets listed on the WAGR

Nigeria’s premier and leading financial services provider, First Bank of Nigeria...

Shell graces book launch entitled Top Tier: The Leading Upstream Companies in Nigeria

L-R: General Manager External Relations, The Shell Petroleum Development Company...

Championing an Agricultural Revolution in Nigeria

One man whose name sounded loudly and whose record of achievements shined very brightly...

The Nation appoints Adesina as Editor

THE Board of Directors of Vintage Press Limited has appointed Mr Adeniyi Adesina...

Content or context: which matters more?

At 7.51am on Friday January 12, 2007, a man in an ill-fitting jumper and baseball...

Hertz opens in-house agency to drive European creative

Hertz has become the latest major brand to take marketing in-house, The Drum can...

Media agencies account for 70% ad spend, says Starcom Media Perspectives boss

A digital communications expert, Jude Odia has estimated that about 70 percent of...

Hertz opens in-house agency to drive European creative

Hertz has become the latest major brand to take marketing in-house, The Drum can...

NIPR boss decries dearth of data metrics on PR spend

The Chairman, Lagos State Chapter of the Nigerian Institute of Public Relations...