Author: Marketing Edge

How our Mindset can Determine our Financial and Social Status

Some time ago, one of my neighbours told me about a motivational video called “The...

How Personalization Can Spark Customer Loyalty

Last year, I had to buy a couple pairs of shoes. As I was checking out, the cashier...

The B2B marketing growth formula – from Mark Ritson, Les Binet and Peter Field

It was my great pleasure recently to host an evening at LinkedIn’s London offices,...

India’s latest Google probe sparked by junior antitrust researchers

NEW DELHI: Two junior Indian antitrust research associates and a law school student...

Ronan Redmond On Story Telling As A New Paradigm Shift

Story Telling as a New Paradigm Shift in Contemporary Brand Building: Convergence...

The world now has three people worth more than $100 billion each

Bernard Arnault, Europe’s richest person, just joined Jeff Bezos and Bill Gates...

Brands need to stop putting themselves first when focusing on a purpose

Too often they fall into a ‘hero trap’ This op-ed originally featured at Adweek  If...

The best airline in the world for 2019 has been announced – and it’s not Emirates or Singapore Airlines

Singapore Airlines is no longer the best airline in the world, according to the...

It’s time for the content marketing conversation to evolve

There’s a moment in awkward conversations when you realise the person you’re...

Forum tasks marketing operators on research development, promotion

Prof. Chris Ogbechie, a Senior Faculty Officer, Lagos Business School (LBS), has...