Author: Marketing Edge

Superior Taste Drives Consumer Preference for Chi Exotic Nectar

The recently launched Chi Exotic Nectar “I love the Taste” communication campaign...

Ay Makun appears on CNN to discuss rising investment in Nigerian movie industry

On CNN’s ‘Marketplace Africa’, host Zain Asher sits down with comedian and...

Nestle features local farmers in new Golden Morn ad campaign

Nestle Nigeria Plc, makers of Golden Morn, a cereal made from maize and soya, has...

International Breweries gets shareholders’ approval as board awaits SEC

International Breweries Plc (“IBPlc”) has said that its shareholders and the...

Nestle prioritizes Nigeria to drive growth

  Fast Moving Consumer Goods giant, Nestle Nigeria Plc., has said that it is...

Kwesé TV enters Nigeria with ‘pay-as- you-watch’ subscription plans

With the growing competition among Pay TV players in the country and calls for affordable...

Nigerian Breweries Enhances Businesses through Goldberg’s Initiative

Nigerian Breweries Plc has enhanced businesses with grants in Osun and Ekiti States...

Consumers relish Hollandia ChocoMalt Drink

The recent introduction of Hollandia ChocoMalt Drink to the market is beginning to...

How brands leveraged on Nigeria’s 57th independence celebrations

By Azeez Disu It was William Bernbach, the late American advertising creative director,...

Nigeria will be Africa’s aviation hub by 2050 says Former NCAA Boss

Despite challenges bedeviling the Nigerian aviation industry, former Director General,...