Author: Marketing Edge

Coca-Cola to unveil ‘Safe Birth Initiative’ for Ivory Coast, Nigeria

Soft drinks giant, Coca-Cola, has announced the launch of “The Safe Birth Initiative,”...

AB InBev completes divestment of interest in Coca-Cola Beverages Africa

Anheuser-Busch InBev has announced that it had completed the sale of its 54.5% equity...

Lagging sales in core brands hurt PepsiCo’s 3Q trade

Soft drinks giant PepsiCo has said that a focus on healthier and low-calorie drinks...

IBPlc Foundation kick starts entrepreneurship scheme

International Breweries Plc Foundation has called on indigenous entrepreneurs, who...

1st Nigerian Beer Festival: A mix of revving brands, lifestyle and culture

To achieve top of the mind awareness for their brands, leading beverages companies...

South African Airways seeks brand turnaround, hires recovery expert

South African Airways has agreed to hire a restructuring expert to help turn around...

Dentsu Aegis beats 5 major holding companies to win Ab InBev’s global media business

Dentsu Aegis Network has emerged as the big winner in Anheuser-Busch InBev's global...

Osinbajo, Ambode, others to launch UNILAG Alumni N2b Hostel Project

*To host Distinguished Alumni Awards The University of Lagos (UNILAG) Alumni Association...

New Telegraph dominates at the 2017 Nigerian Breweries Golden Pen Award

Journalists were the cynosure of all eyes at this year’s Nigerian Breweries Golden...

BIC 1 shavers claims 70% market share

Leading international manufacturer of stationeries, lighters and shavers, BIC, has...