Author: Marketing Edge

Facebook, Google to account for 61% Online Adspend

Google and Facebook are expected to account for approximately 61% of all online advertising...

Naspers resists pressure to force MultiChoice to take ANN7 off air

Media and internet giant Naspers has said that the media was trying to bait the group...

Government should hands-off APCON says Chief Olu Falomo

Former Chairman of the Advertising Practitioners Council of Nigeria (APCON), Chief...

PRCAN organizes Fireside Chat to prepare operators for growth in 2018

The Public Relations Consultants Association of Nigeria (PRCAN) is set to organize...

NBC named Manufacturing Company of the Year

... Wins ESQ Nigerian Legal Awards Non-alcoholic beverage giant, Nigerian Bottling...

Innovate when business is good, not when change is critical

The French beauty giant’s new marketing boss takes aim at agencies that claim it...

Lord’s Gin Thrills Celebrities at Movie Premiere

Nigeria’s Leading Premium Gin, Lord’s Gin thrills numerous dignitaries at the...

Mobile Ad Spend to hit $98.3bn- Report

Mobile adspend across all formats is expected to reach $98.3bn in 2017, representing...

Udeme Ufot thinks clients will spend more on experiential marketing in 2018

The experiential marketing segment in Nigeria has been described in many quarters...

South Africa’s Tiger Brands plans a comeback to Nigeria

South Africa’s leading packaged goods company, Tiger Brands Limited is set to invest...