Author: Marketing Edge

Zenith says global advertising expenditure to grow by 4.1% in 2018

Leading forecaster Zenith lowered its prediction for global advertising expenditure...

How to break down the barriers between marketing and procurement

Trust, understanding and a shared vision is helping marketing and procurement drive...

Spectranet strengthens its Nigerian leadership with Appointment of new CEO

Broadband Internet services provider has appointed Mr. Ajay Awasthi as its new...

Facebook, Google to account for 61% Online Adspend

Google and Facebook are expected to account for approximately 61% of all online advertising...

Naspers resists pressure to force MultiChoice to take ANN7 off air

Media and internet giant Naspers has said that the media was trying to bait the group...

Government should hands-off APCON says Chief Olu Falomo

Former Chairman of the Advertising Practitioners Council of Nigeria (APCON), Chief...

PRCAN organizes Fireside Chat to prepare operators for growth in 2018

The Public Relations Consultants Association of Nigeria (PRCAN) is set to organize...

NBC named Manufacturing Company of the Year

... Wins ESQ Nigerian Legal Awards Non-alcoholic beverage giant, Nigerian Bottling...

Innovate when business is good, not when change is critical

The French beauty giant’s new marketing boss takes aim at agencies that claim it...

Lord’s Gin Thrills Celebrities at Movie Premiere

Nigeria’s Leading Premium Gin, Lord’s Gin thrills numerous dignitaries at the...