Author: Marketing Edge

Government should hands-off APCON says Chief Olu Falomo

Former Chairman of the Advertising Practitioners Council of Nigeria (APCON), Chief...

PRCAN organizes Fireside Chat to prepare operators for growth in 2018

The Public Relations Consultants Association of Nigeria (PRCAN) is set to organize...

NBC named Manufacturing Company of the Year

... Wins ESQ Nigerian Legal Awards Non-alcoholic beverage giant, Nigerian Bottling...

Innovate when business is good, not when change is critical

The French beauty giant’s new marketing boss takes aim at agencies that claim it...

Lord’s Gin Thrills Celebrities at Movie Premiere

Nigeria’s Leading Premium Gin, Lord’s Gin thrills numerous dignitaries at the...

Mobile Ad Spend to hit $98.3bn- Report

Mobile adspend across all formats is expected to reach $98.3bn in 2017, representing...

Udeme Ufot thinks clients will spend more on experiential marketing in 2018

The experiential marketing segment in Nigeria has been described in many quarters...

South Africa’s Tiger Brands plans a comeback to Nigeria

South Africa’s leading packaged goods company, Tiger Brands Limited is set to invest...

Nigeria Distilleries Limited tops spirits market in 2016

Nigeria Distilleries Limited, a subsidiary of Lexel Group Inc topped the spirits...

TOTI Prima Lotto enters Nigeria’s market

...unveils Uti Nwachukwu as Brand Ambassador With the growing profile of Lotto brands...