Author: Marketing Edge

Admen protest FG’s nominees for APCON Council

…advocate autonomy for the regulatory agency Advertising practitioners under...

FG goofs again, appoints politicians into APCON Council

The Federal Government has again goofed for the third consecutive time as it has,...

Marketing Edge Excites orphans at Yuletide season

As a way of identifying with the less privileged at this Yuletide season, MARKETING...

Global location of things market to reach $71.6bn by 2025

As a result of the continued increase in the penetration of smartphones, the global...

Ecobank partners environmental agencies on Cleaner Lagos Initiative

Ecobank has partnered with the Lagos State Environmental Protection Agency (LASEPA)...

Dana Air launches Smart Sale promo to excite passengers

Leading domestic airline in Nigeria, Dana Air has launched the Dana Air Smart Sale...

5 Workplace Tech Tools Every Office Should Use in 2018

From virtual whiteboards to Slack By Molly St. Louis Throughout the ages, business...

Marketers need a better answer to the ROI question

No-one is suggesting it’s easy to prove ROI but if marketers want to be taken seriously...

CMC Connect GMD, Badejo-Okusanya, honoured at LaPRIGA 2017

Group Managing Director of CMC Connect (Perception Managers), Mr. Yomi Badejo-Okusanya,...

Eight predictions for digital advertising in 2018

By Guy Phillipson As we enter the era of mass personalisation, tempered by strict...