Author: Marketing Edge

FG urged to re-constitute APCON Council, review national communications policy

The Federal Government has been called upon to as a matter of urgency, re-constitute...

FrieslandCampina Wamco leads dairy development in Nigeria, signs memorandum of understanding with Niger state government

President Muhammadu Buhari and his Dutch counterpart, Prime Minister of The Netherlands,...

5G Subscriptions to top 2.6 billion by 2025 – Ericsson Mobility Report

Ericsson, one of the leading global providers of Information and Communication Technology...

DStv rolls out ‘dishless’ streaming product in 2020

Mulchoice, Africa’s leading satellite TV service provider has announced that its...

How to determine if a new marketing channel is right for your business

You’ve probably heard the phrase ‘Don’t put all your eggs in one basket.”...

Advertising confab opens with calls for affirmative action

The 2019 advertising confab kicked off today in Abuja, the Federal Capital Territory...

MediaFacts rates Advertising spend in Nigeria abysmally low

Mediafacts, the periodic market trend information booklet published by Mediareach...

Tactical creativity vs. narrative creativity in PR

John Harrington wrote a piece in PR Week recently which picked up on the limitations...

MTN launches 5G Innovative technology in Nigeria’s Market

Telecoms giant, MTN Nigeria has unveiled its latest 5th G Technology application...

Why integrating search and social is smart marketing strategy

For some time, marketing experts have pointed to the numerous benefits of integrating...