Author: Marketing Edge

Advertising confab opens with calls for affirmative action

The 2019 advertising confab kicked off today in Abuja, the Federal Capital Territory...

MediaFacts rates Advertising spend in Nigeria abysmally low

Mediafacts, the periodic market trend information booklet published by Mediareach...

Tactical creativity vs. narrative creativity in PR

John Harrington wrote a piece in PR Week recently which picked up on the limitations...

MTN launches 5G Innovative technology in Nigeria’s Market

Telecoms giant, MTN Nigeria has unveiled its latest 5th G Technology application...

Why integrating search and social is smart marketing strategy

For some time, marketing experts have pointed to the numerous benefits of integrating...

Peak Breakfast promo produces 20 lucky winners

Twenty lucky winners have emerged in the Peak Breakfast Promo which was organized...

Cannes Lions See It Be It programme 2020 opens for applications

The Cannes Lions International Festival of Creativity has announced that See It Be...

Ad men converge in Abuja for National Advertising Confab

Beginning from tomorrow, Tuesday 26th to Wednesday 27th November 2019, stakeholders...

Digital transformation, Media companies must deliver on quality contents or die, Says Brenda Nwagwu

Media organisations in the country, especially those in the Television production...

Shell wins Nape conference’s coveted awards, others awards

Three Months after winning the coveted awards at the 2019 Society of Petroleum Engineers...