Author: Marketing Edge

Content or context: which matters more?

At 7.51am on Friday January 12, 2007, a man in an ill-fitting jumper and baseball...

Hertz opens in-house agency to drive European creative

Hertz has become the latest major brand to take marketing in-house, The Drum can...

Media agencies account for 70% ad spend, says Starcom Media Perspectives boss

A digital communications expert, Jude Odia has estimated that about 70 percent of...

Hertz opens in-house agency to drive European creative

Hertz has become the latest major brand to take marketing in-house, The Drum can...

NIPR boss decries dearth of data metrics on PR spend

The Chairman, Lagos State Chapter of the Nigerian Institute of Public Relations...

Nigerians spend N730billion on sports betting annually 

Nigerians spend over 730 billion Naira annually on sports betting and at least two...

5 simple principles to consider for your campaign

My team and I are lucky to work with some very creative clients who we learn from...

Nigerian Breweries unveils Goldberg’s new look to reinforce brand identity 

Goldberg, a premium choice beer made by Nigerian Breweries Plc, is making a phenomenal...

MTN Group is leading markets and territories

MTN Group has announced an encouraging set of results for the six months ended 30...

Capri-Sun introduces new 100ml pouch size to satisfy customer demands

At a retail price of N50, Capri-Sun, the favourite fruit drink of children...