Author: Marketing Edge

P&G will cut another $400million in agency, production costs

If you thought Procter & Gamble Co, had cut all it could from agency and production...

Pace Sports Launches Higher Institution Football League

In a bid to grow collegiate sports in Nigeria, PACE Sports and Entertainment Marketing,...

Sanpellegrino appoints We Are Social, Milan as Strategic/Creative e-Business partner

We Are Social has been appointed by Sanpellegrino, the Italian beverage company synonymous...

Chris Ogunlowo, Former DDB creative manager, joins Glo as creative director

Chris Ogunlowo, former Creative Manager at DDB Lagos has joined Glo as Creative Director....

MIPAN moves to bridge industry skill gap with media academy

The Alphabet Media Academy has been launched to provide adequate training for practitioners...

Lekki Port CEO commends LASG, NPA for Support

The Chief Executive Officer of Lekki Port LFTZ Enterprise, Mr. Navin Nahata has commended...

Kraft Heinz to increase marketing spend to drive ‘profitable growth’

Kraft Heinz is set to increase its marketing spend as it looks to turn around seven...

Nigeria economy to grow at 2-3% on back of election spending says Kale

The Statistician General, National Bureau of Statistics (NBS), Mr. Yemi Kale, has...

Dana Air secures partnership to boost fleet expansion and travel route 

An interline agreement has been reached between one of Nigeria's leading airlines...

Pepsi refocuses marketing spend behind its big brands

PepsiCo is planning to refocus its marketing behind its biggest brands, including...