Author: Kasim Bakare

Experts advocate media convergence, purpose-driven consumer insights at MARKETING EDGE’s 2nd Quarterly Virtual Summit

By Kasim Bakare In today’s digital era, consumer behaviour is fast-changing...

AfCFTA: Prospect of growth for Nigerian brands

By Oghale Mafuru Nigeria ratified its membership of the African Continental Free...

Industry experts laud 02 Academy on online ad school initiative

By Kasim Bakare Against the backdrop of the recently launched online advertising...

PHD crowned Media Network of the Festival at 2021 Cannes Lions

PHD has been crowned Cannes Lions’ Media Network of the Festival covering the last...

Lanre Adisa hosts Enyi Odigbo on LAIF &DIRECT

By Abimbola Mohammed Association of Advertising Agencies of Nigeria (AAAN) has...

FMCG of the future is no longer about size but speed – Gbolahan Sanni

By Felicia Nwosu Consummate  marketing expert and Marketing Director of Coca...

Airtel Partners AXA Mansard To provide Health Insurance Via USSD

Airtel, a leading telecommunications services provider has announced that it is partnering...

Measuring Return on Investment (ROI) in a multichannel world

Before now, measuring marketing Returns on Investment (ROI) was difficult due to...

MTN to invest N640bn on broadband expansion plan in Nigeria

MTN Nigeria has disclosed plans to invest 640 billion naira over the next three years...

FG sets up team to engage Twitter over suspension

Following the fall-out between Twitter and the Federal Government of Nigeria, President...