Author: Kasim Bakare

Four trends driving the future of retail

Welcome to the new era of retail. COVID-19 forced retailers to adapt or go out of...

Ogilvy Africa taps Anne Ngatia to lead strategic initiatives

In a bid to transform its strategy, Ogilvy Africa has announced the creation of a...

Twitter holds $4 Billion takeover talks of Clubhouse

Twitter Inc. has  held talks in recent months to acquire Clubhouse, the buzzy audio-based...

Facebook research unveils tips for Nigerian businesses to navigate Ramadan

The Covid-19 pandemic has significantly impacted the way people live, connect, shop...

Explicit marks 25 years of innovative and client-focused brand management

By Kasim Bakare It is no mean feat to run a successful business in Nigeria for...

Publicis appoints Lawrence Yang as media CEO in Hong Kong

Global creative powerhouse, Publicis Groupe has appointed Lawrence Yang as CEO of...

Affiliation and Nigeria’s Marketing Communication Industry

By Kasim Bakare The issue of affiliation and partnership in Nigeria's Marketing...

Brands should invest more in brand building even in recession- Richard Iweanoge

By Kasim Bakare For most brands, the need to reduce or halt their budget on brand...

MARKETING EDGE IMC Virtual Summit holds today

The D-day is finally here! The much anticipated MARKETING EDGE Inaugural Quarterly...

MTN donates 300,000 Covid-19 vaccines to Nigeria

To further boost its support for the fight against the Covid-19 global pandemic,...