Author: Felicia Nwosu

How marketers use Insight to drive personalised growth

As the marketing landscape continues to move in line with consumers change in behaviour,...

Eniola Mayowa: The quiet catalyst for brand excellence and purposeful leadership eyes Lagos NIPR VPI

In a world increasingly driven by visibility, there are still those whose work speaks...

Audience measurement systems market on track to hit USD 10.83 billion by 2033

Fresh insights from Business Research Insights reveal that the global audience measurement...

ADVAN sets stage for 2025 CMO Forum with focus on growth, governance, AI

The Advertisers Association of Nigeria (ADVAN) is gearing up for its flagship 2025...

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...

MARKETING EDGE ONTV to host Taiwo Ogunwumi today

This Wednesday, MARKETING EDGE ONTV hosts Taiwo Ogunwumi, the Chief Executive Officer...

Experts advocate for talent renewal, measurable impact in  PR

Nigeria’s PR industry stands at a crossroads, shaped by technology, shifting audiences,...

AB InBev stock slides as global beer demand falters despite revenue growth

AB InBev, the world’s largest brewing company, watched its shares fall sharply ...

First HoldCo reports resilient first half in 2025, balancing growth in core income

  First HoldCo reports resilient first half in 2025, balancing growth in...

Publicis Groupe accelerates growth amid industry consolidation, strategic AI investments

Publicis Groupe showcased robust momentum in the second quarter of 2025, reporting...