Author: Abimbola Mohammed

Nigeria Breweries appoints Sarah Agha as marketing director, elevates Emma Oriakhi as sales director

In a bid to continue its strategic and innovative growth agenda , while maintaining...

UNICEF select Neverland as lead brand and creative agency

UNICEF UK has selected independent creative agency Neverland as the lead brand and...

Iquo makes bold leap from boardroom to premier

Renowned marketing expert and accomplished entrepreneur, Iquo Ukoh, has once again...

Red Bull appoints Universal McCann as media agency of record

By Abimbola Mohammed As part of its strategic initiative to enhance market penetration...

Allianz Media elevates Ajagbe to MD/CEO

By Abimbola Mohammed Allianz Media Limited, a leading force in Out-of-Home (OOH)...

“Me Too” Syndrome: The dark side of influencer marketing in Nigeria

Influencer marketing has become an indispensable tool in the marketing arsenal of...

Data-driven world: Balancing emerging technologies with human creativity

By Abimbola Mohammed The marketing landscape is undergoing a seismic shift, driven...

MIPAN holds 2021 business outlook, identifies challenges and growth opportunities

The Media Independent Practitioner Association of Nigeria (MIPAN) has held its 2021...

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