Artificial Intelligence is not on the dark side of digital transformation- Insight
By Zion Rufus
Addressing growing concerns of professionals on the negative societal and economic impacts of disruptive technologies such as the displacement of jobs and disruption of business models as a result of the rapid adoption of AI and automation, Tayo Sowole, a business leader and sales coach has advised business leaders not to consider the potentials of AI technologies as part of the dark sides of digitalization, but to rather explore ways to invest in AI-based technologies to improve business functionality and drive top-line revenue growth.
In an interview with MARKETING EDGE, Sowole explained that leveraging AI technologies may be as simple as increasing the number of salespeople to match increasing volume of leads, or simply fine-tuning sales processes to make a company’s workforce more efficient and productive.
“Technology is a good thing. It helps you and your team become exponentially more efficient,” he continued.
“AI is not a threat, it is a business enabler. The right technology in the hands of the best people is maybe the best feeling in the world from the point of view of any business leader. I will always be pro-Technology to the point where it enables rather than replaces the human touch in our interactions.”
Advancement in technology has brought about major changes in the way people live and communicate, and created massive opportunities for companies through the generation of new efficiencies, innovations and economies of scale.
Across the world, Artificial intelligence has become a major driving force behind digital transformation. This digital transformation enabler helps businesses harness the power of information technology to improve performance and drive productivity.
The emergence of disruptive technologies and innovations such as Blockchain, 5G technology, Advanced Virtual Reality, Artificial Intelligence and Machine Learning, Cloud services, Nanotechnology, and Big Data amongst others, have been used to improve customer experience, transform the global economy, create new markets and value networks, and fundamentally change how companies operate and deliver value.
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