Apple Inc. announced as 2019 Cannes Lions Creative Marketer of the Year
21 May 2019 – Cannes Lions has today announced Apple Inc. as the Creative Marketer of the Year 2019 in honour of its world-class creative communications and marketing initiatives.
The highly-coveted award recognises an organisation that demonstrates sustained creative excellence in the marketing of their products across multiple platforms and distinguishes itself by embracing collaboration between partners and agencies to produce truly outstanding creative communications and marketing.
In 2018 the company won the Entertainment Lion for Music Grand Prix for ‘Welcome Home’, an ad directed by Spike Jonze for Apple HomePod that featured FKA twigs dancing to Anderson Paak’s “Til It’s over” amid a riot of colour. The company also won the Brand Experience & Activation Lion Grand Prix and a Titanium Lion for ‘Today at Apple’, an in-store experience and community engagement campaign that reimagined the retail experience and provided education and product support. A further 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions were awarded across 10 different campaigns.
Simon Cook, Managing Director of Cannes Lions, said, “Apple Inc. is highly deserving of the Creative Marketer of the Year award. The company’s marketing and communications consistently showcases creative excellence. Apple Inc. has created a culture that drives marketing strategies that ensure that its customers are true ambassadors for Apple brands.”
Speaking on the announcement, Tor Myhren, Apple’s Vice President of Marketing Communications said, “We are humbled to receive this prestigious award. Apple has always believed creative, passionate people can change the world for the better. We make tools for those people, and we make marketing for those people.”
The Creative Marketer of the Year award was introduced in 1992. Past recipients include Google, Burger King, Samsung, Heineken, McDonald’s, Coca-Cola, Mars, IKEA and Unilever, each of whom have demonstrated that outstanding creativity drives business growth.
Defining Apple Inc. ads include ‘World Gallery’, part of the ‘Shot on iPhone’ campaign which won 5 Gold Lions and a Grand Prix in 2015, ‘Dance’, from the awarded ‘Silhouette’ campaign for iPod in 2004 and ‘1984’, for Apple Computers winning a Cannes Lions Grand Prix in 1984.
Apple Inc. will be presented with the award at the final Awards Show of the Festival on Friday June 21st and will be collected by Tor Myhren, Apple’s Vice President of Marketing Communications.
ENDS
Applications for Cannes Lions 2019 press accreditation closes on May 31. To register to attend and report on this year’s Festival please click here
NOTES TO EDITORS
Biography – Tor Myhren, Apple’s vice president of Marketing Communications Tor joined Apple in 2016 from Grey, where he was president and worldwide chief creative officer. As head of the Marketing Communications group, Tor leads a talented and creative global team focused on Apple’s advertising, internet presence, package design and other consumer-facing marketing. A two-time TED speaker, Tor has been named to Fast Company’s Most Creative People in Business, Fortune’s 40 Under 40, AdAge’s Creativity All-Stars, and was inducted into the Advertising Federation of America’s Hall of Achievement. Tor is a former journalist and award-winning documentary filmmaker. He holds a bachelor’s degree in English Literature from Occidental College.
RECOMMENDED ARTICLES
Comment
No comments found.