Apple breaks $1 trillion brand value, leads with innovation
By Felicia Nwosu
In a remarkable achievement, Apple has become the first brand to surpass $1 trillion in brand value, marking a 15% increase from last year.
This milestone was highlighted in Kantar’s BrandZ global ranking, which incorporates insights from over 4.3 million consumer interviews across 532 categories and 21,000 brands in 54 markets.
Apple’s success is underpinned by its continuous trailblazing in innovation. The company has introduced groundbreaking AI features expected to boost iPhone demand, countering a recent sales decline in its flagship product due to fluctuating consumer spending and intensified competition. These innovations have reinforced Apple’s strong market position and solidified its brand equity.
For the third consecutive year, Apple has retained its title as the world’s most valuable brand. Following Apple in Kantar’s ranking are Google owner Alphabet, with a brand value of $753 billion, and Microsoft, at $713 billion. Despite a close market capitalization race with Microsoft, which stands at $3.22 trillion compared to Apple’s $3.18 trillion, Apple continues to lead with its robust brand value.
Nvidia also made headlines, debuting in the top 10 most valuable brands globally, thanks to a surge in AI enthusiasm and booming chip demand. Nvidia’s brand value nearly tripled to over $200 billion from the previous year, placing it sixth in Kantar’s ranking.
Apple’s unwavering commitment to innovation and its ability to stay ahead in the competitive tech landscape underscore its market leadership, setting new benchmarks for the industry.
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