APCON set to hold Webinar
By Felicia Nwosu
Advertising Practitioners Council of Nigeria (APCON), in attainment of its regulatory responsibility and a flourishing economy for its members, with focus on budgetary policies that will boost spending power across the board, is set to hold a Webinar with the theme: Nigeria’s Economic Outlook: “Implication of the National Budget for the Marketing Communications Industry”.
The virtually held event is scheduled to hold on Friday, 4th February, 2022, at 12 noon, via Zoom. It will be moderated by Eyitemi Taire, Marketing Consultant, Gemini Place.
Dr. Biodun Adedipe, Chief Consultant, B. Adedipe Associate Ltd, will be setting the tone of discussion as the lead keynote speaker, and will be giving insights on the country’s financial outlook and its impact in improving the sustainability and profitability of various sectors of the economy and how it will contribute hugely to advertising/media spending.
Also, outstanding industry leaders who have made a mark in the IMC industry and will be featuring and participating as panelists to dissect the topic of discussion are:
Tolu Ogunkoya , Regional Managing Director at mediaReach OMD
Lampe Omoyele, Managing Director, Nitro 121
Emmanuel Agu, GMD, JOTNA Nigeria, (La Casera Company)
Interested participants are to get registered through the Council’s website.
APCON came into existence in January 1988 as a professional association. This was as a result of the adoption of the national mass communication policy that articulated the relevance and leadership role of advertising to the nation’s social, political and economic development. There followed the quest for official recognition by government and transformation into a regulatory body.
This culminated in the establishment of APCON by Decree 55 of 1988, later renamed Act 55 of 1988 and was officially inaugurated by late Prince Tony Momoh. APCON as the regulatory body for the practice of advertising in Nigeria started operation in 1990 with the employment of the pioneer registrar, Dr. Charles Okigbo.
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