APCON intensifies moves on industry reform, sets up Standard of Practice Committee
The Advertising Practitioners Council of Nigeria (APCON) has intensified efforts on industry reforms as it sets up a committee made up of all sectoral groups in the industry to produce a suitable framework to define a minimum standard expected in any relationship by the parties playing the industry’s field of business.
This much was disclosed by the APCON Registrar/Chief Executive, DR. Olalekan Fadolapo during the Induction ceremony of newly registered Advertising Practitioners.
The Registrar said, “The Standard of Practice Committee has since began work and the outcome of the exercise is expected to be adopted and given the operational force of law. With this, we hope to curb the incessant debt claims and counter claims between advertisers, agencies, and media houses while making our model the subject of emulation globally.”
According to Dr. Fadolapo, recent activities which will potentially propel the industry to achieve better positioning and improved value delivery profitable to registered advertising practitioners as well as advancement in public interest has taken place.
Amongst other reforms was the Public Hearing on the Bill to repeal and re-enact an enabling Act for the Council. Since the promulgation of Decree No. 55 of 1988 (over three decades) which establish the Council, this is the first major legislative action aimed to improve APCON’s mandates, functions and powers over advertising and marketing communications in Nigeria.
Furthermore, APCON has set up a Code Review Committee for the purpose of reviewing the 5th edition of the Nigerian Code of Advertising Practice, Sales Promotion and other Rights and Restriction on Practice.
The review will bring the Code up to date and at par with what is obtainable in other countries and in line international best practice.
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