Anietie Udoh leads MARKETING EDGE team to New York Festival
General Manager of MARKETING EDGE magazine, Anietie Udoh will be leading a four-man delegation from the award –wining magazine to the forthcoming New York Festivals International Advertising Awards, holding in New York in May 2018.
This development follows the recent appointment of MARKETING EDGE; Nigeria’s leading brands and marketing publication as one of the media partners to the high profile award event, the first time a Nigerian publication will be so appointed.
New York Festivals International Advertising Awards honors advertising excellence through 20 competitions in all media from over 80 countries and represents the full spectrum of today’s advertising communications: Activation/Engagement, Audio, Avant-Garde/Innovation, Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film & Film Craft, Integrated Media Campaign, Media, Mobile, Outdoor /Out of Home, Package & Product Design, Print, Public & Media Relations, Public Service Announcements, Sports and Student.
The 2018 New York Show will be held at the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.
Other members of the MARKETING EDGE team to the global creative festival are Joseph Asuquo Ekeng, Taiwo Osho and Ogechi Odigbo. And they will be joining the likes of Steve Babaeko, CEO X3M Ideas, Ndukwe Unuoha Creative Director at 7even Interactive, Maurice Ugwonoh, Creative Director at Noah’s Ark andUzoma Okoye, CEO Etu Odi, four Nigerian creatives who have all been named as members of themultinational jury for the festival.
Mr. Udoh, who leads the MARKETING EDGE team, is a passionate and result-oriented marketing and editorial professional of many years. He heads MARKETING EDGE’s marketing department and special projects developments. He also plays supervisory role over other aspects of the magazine’s operations including the editorial department.
A graduate of the prestigious University of Lagos, he has attended other high profile award events including the last two editions of Loeries which held in Durban South Africa.
MARKETING EDGE’s partnership with NY Festival reinforces its rising international and brand equity growth. As part of the relationship with New York Festival MARKETING EDGE is expected to continue to drive awareness for the award in Nigeria by providing regular coverage before during and after the event. Ditto for the New York global Creative event expected to attract players from all sectors of the IMC sector.
With over 400 jury members representing more than 75+ countries, NYF International Advertising Awards has the largest, most creative international jury and judging system in the world.
The Grand Jury, conducted online, evaluates all entries to determine the Finalists. The Finalists are then judged by the Executive Jury, known as the “Dream Team” – an exclusive group of prominent worldwide Chief Creative Officers from the world’s top advertising agencies. This elite group comes together for five days of live judging to determine the 3rd, 2nd, and 1st Place Winners, the Grand Winners, as well as the one entry worthy of being named the Best of Show.
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