Amber clinches Outstanding Energy Drink of the Year
By Felicia Nwosu
AMBER energy drink, the flagship product of Amber Drinks Limited, has proven its distinction as a premium energy drink by emerging as Outstanding Energy Drink Brand of the Year at the historic MARKETING EDGE Annual Brands & Advertising Awards of Excellence, held recently at Nigeria’s commercial capital, Ikeja, Lagos State.
‘Stimulate the energy in you’ brand, has indeed stimulated its energy in its traction and market positioning within its one year of penetration into the Nigeria market. Recall that Amber, in its first year, emerged winner in the “Product launch of the Year’ category, at the 2020 MARKETING EDGE Awards of Excellence. Since then, the energy drink brand has continued to shine brilliantly like the Northern star. This year, the flagship product has added another laurel to its credit as the Outstanding Energy Drink Brand of the Year 2021.
Sharing the memorable experience with MARKETING EDGE team during an interview, Korede Omole, Assistant Head of Sales, Amber Energy Drinks Limited, while commending the landmark event, stated that the Amber family is excited with the honour and recognition.
Hear him: “Winning the Outstanding Energy Drink of the Year feels good. It also creates some level of feelings that you are doing well and that someone recognises your effort. We thank MARKETING EDGE for the recognition. This gives a lot of encouragement and motivation.”
He also validated that MARKETING EDGE Awards remain credible, considering the magnitude of its outcome. “The award is credible enough because, if you look at the caliber of people and the industry players that are being recognised, you will agree with me that they are doing great indeed. It is very credible indeed.”
The company head of sales reassured consumers of the brand’s resolution towards its brand’s promise. According to him, Amber will continue to satisfy its consumers with amazing innovativeness in its development, packaging and distribution, while still maintaining its heritage of uniqueness and consumer-centrism.
His words: “Like we say, we like to keep going, keep leading and supporting Nigeria for the brand and keep putting the brand in the mind of Nigerians so that they know the value.”
High point of the event was the official endorsement of Amber by His Excellency, Mr. Babajide Sanwo- Olu, the Lagos State Governor, who lifted the energy drink to the admiration of all as a symbol of his endorsement.
AMBER energy drink, popularly known by its consumers as ‘Amber’, is a premium energy drink from the stable of Amber Drinks Limited. Since its launch in June 2020, in an exclusive virtual media event due to the prevalence of Covid-19 pandemic, the brand has remained Amber Drinks’ first beverage and flagship product.
Amber stands out as the energy drink with reduced caffeine and taurine content, scientifically formulated to provide an incredible energy boost for those who lead an active and exhausting lifestyle. It is also fortified with amino acid, citric acid and essential B-vitamins in addition to Guarana spice, which are required daily to fight fatigue, improve concentration and keep a consumer energised all day long.
Amber’s quality is a key differentiator of its content, which is why it has been positioned as a trendy, upscale drink for all genders. Distinct with its green, red and black colours, Amber has remained an iconic brand, having gained massive penetration into the competitive energy drink market. This was demonstrated barely six months after its launch, as it a premium contender in the ever competitive energy drink segment.
Today, the brand has gradually taken the centre stage and become the energy drink brand of choice in most cities in Nigeria while extending its tentacles across other parts of the country.
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